Wildlings sells boutique quality toys with a focus on child development and inclusive play.

We consider children of all abilities when curating our store.

The toys we select meet a stringent quality standard with consideration of the aesthetics, materials and diversity of opportunities for play.

Wildlings partners with parents, teachers, educational specialists, occupational therapists, physical therapists, and speech therapists to help families choose “just right” toys for the developmental stage, interests and skills of their individual child.

"Play is often talked about as if it were a relief from serious learning. But for children, play is serious learning."

- Fred Rogers (Mr. Rogers)

Our Commitment

At Wildlings Toy Boutique, we guarantee a personalized shopping experience that will meet the specialized needs and passions of your children. Our expert curated, heirloom quality toys provide space for hours of joy-filled purposeful play.

Expert Curated

We partner with experts to hand select toys that stimulate physical, life, social and academic skills so that our families can be assured they are making a choice that will further their child’s development and achievement.

Purposeful Play

Play is more than just fun. Purposeful play inspires creativity, problem solving, and exploration of the world that is invaluable to the development of our little wildlings.

Personalized Shopping

We can help choose "just right" toys that will provide more hours of engaged play, be used across ages and withstand the heavy use of children. We are on standby to help pick the perfect toy for your little one.

Heirloom Quality

We provide a superior product- a toy that is made to last across generations and be handed down so fewer toys end up broken and in the trash. We give preference to sustainable toys made with renewable or recyclable materials.

Our Founder, Jenn Mawcinitt

Jenn is an educator with over 12 years of experience working in Special Education.

While working with children with exceptional needs and raising her own two children, she became an expert in the power of play for growth.

Whether it be strengthening gross motor skills, learning a new math concept or becoming more in touch with their emotions, she knows play is paramount to the education and development of children.

Jenn started Wildlings to share her passion for purposeful play with other families by helping them select meaningful toys that spark creativity, engage minds and support skill development.

In addition to running all aspects of Wildlings Toy Boutique, Jenn continues to consult for special education programs in schools; supporting teachers and families in collaborating to meet the needs of all scholars.

When not surrounded by toys, as a Central Phoenix resident (born and raised), you can find her and her husband trying all of the delicious restaurants in the area, swimming with her little ones to escape the Arizona heat, or enjoying quiet time reading.

Recently Awarded Best Of The Valley editor’s pick for “Best place to buy toys for a toddler.”